Privacy Policy
A. Data controller
B. How to contact our data protection officer
Zur Hubertushalle 4
D-59846 Sundern
Email: datenschutz@blomus.com
C. Operation and hosting of our website
D. Overview of our data processing activities
When you shop with us, we process data from you that we need to enter into and execute a purchase agreement (“performance of a contract”) with you (see section E below for more information on this);
- When you visit and surf our website (“use of our website”), we process data from and on your end device, some of which could be used to identify you as an individual (see section F below for more information on this);
- Finally, we process your data when you get in contact with us (“communication”), for example by subscribing to our newsletter, reviewing a product or sending us a message using the means of communication made available to you by us (see section G below for more information on this);
E. Performance of a contract
- First name;
- Surname;
- Billing/delivery address;
- Email address;
- Bank details and/or credit card details.
- To email you your confirmation of receipt and, if applicable, order confirmation containing the information required by law and to email you status updates on the delivery of the goods you have ordered;
- To process your payment;
- To send you your order invoice;
- To deliver the goods you have ordered;
- To assign any order cancellations, complaints and other enquiries made after the order has been placed to you and to your order and to handle your requests and enquiries.
- The delivery company commissioned to dispatch, deliver or pick up the goods;
- The bank/building society responsible for processing the payment.
- Invoice number;
- Invoice amount;
- Recipient name and delivery address;
- Invoicee name and billing address.
IV. Duration of storage
F. Use of our website
- Logging of your visit/use of functional cookies (see section I below for more details)
- Analysis of your use of our website using Google Analytics (see section II below for more details)
- Use of tracking technology to provide personalised online advertising (see section III below for more details)
- Use of social plugins to connect our website to social media (see section IV below for more details)
- Integration of the MyFonts-Counter (see section V below for more details)
- Embedding of YouTube videos (see section VI below for more details)
- Locating dealers using Google Maps (see section VII below for more details)
- Integration of the SEMKNOX product search function (see section VIII below for more details)
- Use of Google reCAPTCHA (see section IX below for more details)
- IP address;
- The date and time of access/download;
- The page accessed;
- The name of the file downloaded (if applicable);
- The type of browser you are using;
- The operating system on your end device;
- The website you were visiting before you accessed our site.
- To identify and protect against attacks on our website;
- To ascertain whether your internet browser supports cookies;
- To prevent pop-ups being shown to you more than once;
- To display our website in the language you have chosen;
- To display our website in the correct version for the shipping country you have selected.
- Log data: until the purpose has been fulfilled, a maximum of three months;
- Session cookies: until you leave our website;
- Persistent cookies: one year.
- Browser type;
- Operating system;
- The website you visited before accessing our website;
- The hostname of your computer/end device (IP address, abbreviated);
- The time the request is received by our server.
The information generated by the cookie about how you use our website is transferred to Google Ireland Limited and generally transferred and stored on a with Google LLC associated server in the USA. Thanks to the deactivation of the User-ID feature and the activation of IP anonymisation (abbreviation of the IP address by removing the last octet), the data can no longer be linked to your connection or computer/end device.
Google AdWords Remarketing provided by Google Ireland Limited (Google):
- Browser type;
- Operating system;
- Preferred language;
- Your visit to our website, including the date and time;
- Your most recent Google search, including the date and time;
- The hostname of your computer/end device (IP address, abbreviated);
- Alphanumeric username (user ID).
- The hostname of your computer/end device (IP address);
- The consent text;
- Activation of the “I agree” slider;
- The date and time at which you gave your consent (timestamp).
Your IP address;
- The date and time of access;
- The quantity of data transferred;
- The provider making the request.
2. Scope and purpose of the data processing
On the basis of the licence conditions relating to the use of fonts on our website, we track “pageviews” by counting the number of visits to the website for statistical purposes and passing this information on to MyFonts. Your data may be transferred by activating JavaScript code in your browser.
3. Data transfer/recipient
Your data is transferred to MyFonts Inc., 500 Unicorn Park Drive, Woburn, MA 01801, USA.
A European Commission decision governs the adequacy of protection in respect of the transfer of personal data to the USA.
4. Duration of storage
Your data will be stored until the purpose has been fulfilled.
5. Legal basis for processing
Data is processed based on our interest in the use of MyFonts fonts on our website. In our assessment, this legitimate interest is not overridden by the interests or fundamental rights and freedoms of data subjects (Article 6, Paragraph 1f GDPR). On request, we would be happy to provide you with more information about how we have weighed up these interests.
6. Right to object
You have the right to object to this processing on grounds relating to your particular situation at any time. If you exercise this right, we will no longer process this data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or unless the processing is being used to establish, exercise or defend legal claims. You can exercise your right to object by contacting us using the details provided in A above. You can install a JavaScript blocker (e.g. www.noscript.net) to prevent MyFonts from running any JavaScript code at all. You can find more information about MyFonts Counter in the MyFonts privacy policy at https://www.monotype.com/legal/privacy-policy/
VI. Embedding of YouTube videos
1. General information about data processing
We have embedded YouTube videos into our website. These videos are stored on the YouTube.com platform, which is operated by Google Ireland Limited (YouTube), and can be viewed directly on our website.
2. Scope and purpose of the data processing
The videos are embedded in the “enhanced data protection mode”. This means that no personal data is transmitted from you to YouTube unless you play the videos. The following data is processed when you play the videos:
- The hostname of your computer/end device (IP address);
- The date and time of access/download;
- The page accessed with the embedded YouTube video;
- The name of the file downloaded (if applicable);
- The type of browser you are using;
- The operating system on your end device;
- The website you were visiting before you accessed our site.
Further personal data could be processed if you have a Google user account and are logged in. This further processing is carried out in line with the agreement made between you and Google.
Further information on the scope and purposes of the processing of data by YouTube is available here.
3. Data transfer/recipient
Your data is transferred to YouTube, represented by Google Ireland Limited as well as the related Google LLC in the USA.
4. Duration of storage
The data being processed is stored by YouTube/Google until the intended purpose has been met. It is then deleted. Further information about how YouTube stores data can be found in Google Ireland Limited’s Privacy Policy.
5. Legal basis for processing
We process the data on the basis of our interest in boosting the attractiveness of our website by embedding YouTube videos. In our assessment, this legitimate interest is not overridden by the interests or fundamental rights and freedoms of the data subjects (Article 6, Paragraph 1f GDPR). On request, we would be happy to provide you with more information about how we have weighed up these interests.
6. Right to object
You have the right to object, on grounds relating to your particular situation, to this processing at any time. If you exercise this right, we will no longer process this data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or unless the processing is being used to establish, exercise or defend legal claims. You can exercise your right to object by contacting us using the details provided in A above.
VII. Locating dealers using Google Maps
1. General information about data processing
We have integrated Google Maps API into our website, a map service provided by Google Ireland Limited (Google) which you can use to find specialist dealers supplying our products near you. When you use this service, you can enter the following data about yourself for the purpose of finding a dealer:
- Street, house number;
- Postcode, town/city;
- Country.
2. Scope and purpose of the data processing
When you click on the magnifying glass icon to activate the search function after entering your location details, the following data will be transferred to Google. Then click on “Find a dealer” to search for a dealer. Google will then be informed that you have accessed that particular subpage on our website. The following data will also be transferred to Google:
- Your IP address;
- Your access to the dealer locator page;
- Date and time of request;
- Time zone difference from Greenwich Mean Time (GMT);
- Content of the request (specific page);
- Access status/HTTP status code;
- Quantity of data transferred each time;
- Website the request has come from;
- Browser type;
- Operating system and its interface;
- Language and version of browser software
Further personal data could be processed if you have a Google user account and are logged in. This further processing is carried out in line with the agreement made between you and Google. More information on the scope and purposes of the data processing by Google and your rights is available here.
3. Data transfer/recipients
Your data will be transferred to Google Ireland Limited, and generally to a with Google LLC associated server in the USA.
Google LLC is certified under the EU-US Privacy Shield scheme. In accordance with a decision of the European Commission, personal data may be transferred to companies that hold this certification as they have an adequate level of data security in place.
4. Duration of storage
The data being processed is stored by Google until the intended purpose has been fulfilled. It is then deleted. You can find more information about how Google Maps stores data in Google Ireland’s Privacy Policy.
5. Legal basis for processing
The data is processed because doing so is necessary in order to complete the search request as a step taken prior to entering into a contract (Article 6, Paragraph 1b GDPR).
VIII. Integration of the SEMKNOX product search function
1. General information about data processing
To support our website’s product search function, we use a service provided by SEMKNOX GmbH, Webergasse 1, D-01067 Dresden, which enables us to display product results that match the search terms you have entered in the search field. SEMKNOX uses cookies for this purpose. Cookies are text files stored on your computer/end device that enable you to use the search function successfully. The following data is therefore processed when you use the product search function:
- Your IP address;
- The content of your search query;
- Session ID;
- Query ID
2. Scope and purpose of the data processing
The information generated by the cookie about how you use the search function, specifically the content of your search request and the assigned session ID, is processed by SEMKNOX on our behalf to allow us to answer your search query. The Query ID most recently assigned by the SEMKNOX search service is then stored in the generated cookie. The IP address, which is transferred together with this data, is processed by SEMKNOX for the sole purpose of data security.
3. Data transfer/recipients
Your data is transferred to SEMKNOX GmbH, Webergasse 1, D-01067 Dresden.
4. Duration of storage
Any cookies set by SEMKNOX contain the assigned Query ID and are stored for 24 hours. SEMKNOX will delete the transferred IP address after 30 days. SEMKNOX will store the content of your search query permanently but without any reference to you personally. The session ID is stored by SEMKNOX until the intended purpose has been fulfilled. It is then deleted.
5. Legal basis for processing
We process data on the basis of our interest in tailoring our website to meet requirements. In our assessment, this legitimate interest is not overridden by the interests or fundamental rights and freedoms of the data subjects (Article 6, Paragraph 1f GDPR). On request, we would be happy to provide you with more information about how we have weighed up these interests.
6. Right to object
You have the right to object to this processing on grounds relating to your particular situation at any time. If you exercise this right, we will no longer process this data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or unless the processing is being used to establish, exercise or defend legal claims. You can exercise your right to object by contacting us using the details provided in A above. Alternatively, you can adjust your browser settings to block cookies. If you do not accept the use of functional cookies, this may limit the functionality of our website.
IX. Use of Google reCAPTCHA
1. General information about data processing
We use reCAPTCHA, a service provided by Google Ireland Ltd. (Google), for enquiries sent via the form on our website. This involves processing the following data on you:
- Browser type and settings
- Operating system
- Your visit to the website containing your form enquiry, including the date and time
- The hostname of your computer/end device (IP address, abbreviated)
- Mouse movements and clicks to answer the reCAPTCHA questions
2. Scope and purposes of the processing
We use the service to ensure that, based on the above mentioned data collected and any image recognition questions asked, the information entered subsequently in the form comes from an individual and not a bot.
You can find more information here about the scope of the data processing and about data protection applying to the use of Google products.
3. Data transfer/recipients
The recipients of the data are Google Ireland Ltd and its affiliated company Google LLC, which is based in the US.
4. Duration of storage
The data is stored until the intended purpose has been fulfilled and is then deleted.
5. Legal basis for processing
We process the data on the basis of our interest in ensuring that our website is secure and in order to prevent misuse in the form of the automated entry of fake information. In our assessment, this legitimate interest is not overridden by the interests or fundamental rights and freedoms of the data subjects (Article 6, Paragraph 1f GDPR). On request, we would be happy to provide you with more information about how we have weighed up these interests.
6. Right to object
You have the right to object, on grounds relating to your particular situation, to this processing at any time. If you exercise this right, we will no longer process this data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or unless the processing is being used to establish, exercise or defend legal claims. You can exercise your right to object by contacting us using the details provided in A above.
G. Communication
1. General information about data processing
On our website, you can choose to subscribe to our email newsletter service by entering your email address into the text box and clicking on the “Subscribe1” button.
We use a double opt-in procedure. This means that your subscription to the newsletter and your required consent only become valid once you have confirmed them by clicking on the link that we have sent to the email address provided.
We record your consent in a log file. This involves the following information being processed:
- The email address you have provided;
- The consent text;
- The fact that you have clicked on the “Subscribe” button;
- The date and time at which you gave your consent (timestamp).
2. Scope and purposes of the data processing
We process the email address confirmed by you so that we can send you information in the form of our email newsletter at irregular intervals in line with your consent.
We record your consent so that we can demonstrate that it has been received.
3. Data transfer/recipients
The recipients of your data are our website’s technical operator and hosting provider (see section C above) and a service provider commissioned by us to distribute our newsletter (Article 28 GDPR). These companies are based in Germany.
4. Duration of storage
We store your email address and the log data recording your consent until you unsubscribe from our newsletter. Once you have withdrawn your consent, we store the log data for the duration of the period of limitation for your claims (three years) plus a safety margin of one month to allow for the delivery of any court documents, i.e. for a total of 37 months.
5. Legal basis for processing
The data is processed on the basis of your consent (Article 6, Paragraph 1a GDPR).
6. Right to withdraw consent
Your consent to receive the newsletter remains in force until you withdraw it. You can do this at any time with effect for the future by contacting us using the details provided in A above or by clicking on the unsubscribe link found at the end of each newsletter.
II. Contact
1. General information about data processing
You can contact us using the details provided in A above or by using our Contactform. If you do this, we will process the data you share with us in your message, i.e. your specific enquiry and your email address if you contact us by email, your postal address if you contact us by post, your telephone number if you call us and the following details if you use our contact form the subject of your request (general or business request), your name and your email address.
2. Scope and purposes of the data processing
We process your data so that we can handle your enquiry and respond to you.
3. Data transfer/recipients
The recipients of your data are our website’s technical operator and hosting provider (see section C above).
4. Duration of storage
We store your data until we have responded to your enquiry.
5. Legal bases for processing
The data is processed because doing so is necessary in order to take steps prior to entering into a contract or for the performance of a contract (Article 6, Paragraph 1b GDPR). If your request does not concern precontractual or contractual matters, the legal basis is our legitimate interest in handling your enquiry. We assume that our legitimate interest is not overridden by any of your interests or fundamental rights and freedoms (Article 6, Paragraph 1f GDPR). On request, we would be happy to provide you with more information about how we have weighed up these interests.
6. Right to object
You have the right to object, on grounds relating to your particular situation, to this processing at any time. In such cases, we will no longer process this data for these purposes and, if applicable, will not respond to your enquiry. You can exercise your right to object by contacting us using the details provided in A above.
III. Product reviews
1. General information about data processing
You can share your opinion on specific products in our online shop by clicking on the “Rate now!” link. This will result in us processing the following data:
- The number of stars you have awarded the product;
- Your email address;
- Your comment.
2. Scpe and purposes of the data processing
We process your data so that we can publish your review on our website. We process your email address so that we can ensure that your review is genuine, i.e. that it was written by a person and not a computer program (bot).
3. Data transfer/recipients
The recipients of your data are our website’s technical operator and hosting provider (see section C above).
4. Duration of storage
Your review will remain stored in our online shop for an indefinite period of time. However, your email address will be anonymised after two months.
5. Legal basis for processing
We process the data on the basis of our interest in presenting our products in a more attractive light by adding customer experiences. This legitimate interest is not overridden by any of your interests or fundamental rights and freedoms (Article 6, Paragraph 1f GDPR). On request, we would be happy to provide you with more information about how we have weighed up these interests.
5. Right to object
You have the right to object, on grounds relating to your particular situation, to this processing at any time. If you exercise this right, we will no longer process this data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or unless the processing is being used to establish, exercise or defend legal claims. You can exercise your right to object by contacting us using the details provided in A above.
IV. “Product availability” alert service
1. General information about data processing
If an item on sale in our online shop is temporarily out of stock, you can use our alert service to enter your email address so that we can send you an automated email once the product is back in stock. We process the following data when you use our alert service:
- Your email address;
- The product in question.
You provide your data voluntarily. However, we are unable to make the alert service available to you unless you provide us with this data.
2. Scope and purposes of the processing
We process your personal data so that we can handle your enquiry and contact you for this purpose.
3. Data transfer/recipients
The recipients of your data are our website’s technical operator and hosting provider (see section C above).
4. Duration of storage
We store the data you have provided to us until we have responded to you. If the product in question does not become available again within six months, we will automatically delete your data and you will no longer receive an availability alert about this product.
5. Legal bases for processing
The data is processed because doing so is necessary in order to take steps prior to entering into a contract (Article 6, Paragraph 1b GDPR). If your request does not concern a precontractual matter, the legal basis is our legitimate interest in handling your enquiry. We assume that our legitimate interest is not overridden by any of your interests or fundamental rights and freedoms (Article 6, Paragraph 1f GDPR). On request, we would be happy to provide you with more information about how we have weighed up these interests.
6. Right to object
Sie haben das Recht, jederzeit gegen diese Verarbeitung aus Gründen, die sich aus Ihrer besonderen Situation ergeben, Widerspruch einzulegen. Wir werden diese Daten dann nicht mehr für diese Zwecke verarbeiten und Ihre Anfrage ggf. nicht mehr beantworten. Sie können Ihren Widerspruch unter den oben unter A. angegebenen Kontaktdaten bei uns einreichen.
H. Your additional rights as a data subject
- Right to access: You can request access to the personal data concerning you that we process. Information on the extent of your right to access can be found in Article 15 GDPR and Section 34 of the German Federal Data Protection Act (BDSG – 2018).
- Right to rectification: You can request that we rectify inaccurate and complete incomplete personal data. Information on the extent of your right to rectification can be found in Article 16 GDPR.
- Right to erasure: Provided that certain conditions are met, you have the right to request that we erase your personal data. Information on the extent of your right to erasure can be found in Article 17 GDPR.
- Right to the restriction of processing: Provided that certain conditions are met, you have the right to request that we restrict the processing of your personal data. Information on the extent of your right to the restriction of processing can be found in Article 18 GDPR.
- Right to data portability: Provided that certain conditions are met, you have the right to request that we transmit the personal data that you have provided to us to you or to another controller in a commonly used and machine-readable format. Information on the extent of your right to data portability can be found in Article 20 GDPR.
- Right to lodge a complaint with a supervisory authority: If you have a complaint, you also have the right to lodge it with a supervisory authority. Information on your right to lodge a complaint with a supervisory authority can be found in Article 77 GDPR.
J. Data security
We have also implemented other technical and organisational security measures to protect data from loss, destruction and misuse. For example, if you have opened a customer account, this can only be accessed using your personal password. You can help to keep your data secure by choosing a password that is as strong as possible (e.g. by including a combination of letters, numbers and special characters) and keeping it strictly confidential.